Find listings that didn't offer over the MLS and also have a higher propensity to lower their listing rate.
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Several sellers who practical experience their residence starting to be an expired listing nevertheless need to provide. So, there remains some sort of enthusiasm to promote there (probably not the desperate a person).
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Agent: The explanation I request is that the house confirmed up to the MLS being an expired listing. What this means is it’s no longer listed available for purchase. I’m a housing agent in the region who focuses primarily on dealing with sellers whose residences didn’t market The very first time close to.
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Use among the list of quite a few copywriting formulas (you can find a substantial collection in my copywriting cheat sheet for real estate earlier mentioned) to put in writing the particular copy to the expired listing letter, such as PAS and/or AIDA.
If read this I'd the writer in front of me, I would request the subsequent to boost this Portion of the expired listing letter: